So I guess The Hobbit trilogy is not doing as well as they hoped. It does not seem to be even a shadow of Lord of the Rings.
Not that I gave much of a shit about Lord of the Rings, but I was very aware of it. There was the year the third one won all the Oscars (except for acting), but more than that there was just a general constant awareness throughout the trilogy. There was discussion of box office and goofy fanboiz making fanboi noises.
I haven't researched any figures or whatever, but I am definitely not getting the same vibe with The Hobbit, nowhere near.
If there is shit-giving going on, they are keeping very low key about it.