Fucking morons in here. Muddy packs fucking boxes for a box company and he thinks he can second guess the decisions that McDonalds makes, perhaps the most successful brand in his lifetime, certainly in the food sector.
The video board isn't for you ass-clowns. The whole mcdonalds experience isn't for people who don't go to mcdonalds. You ever go into a mcdonalds and see a bunch of people staring up at the board? ITS FUCKING MCDONALDS. They have cheesburgers, something with chicken, something with fish, and those potato things, whatever they're called.
Implementing that video board in a single city makes more in upcharges at point of sale than the value of boxes MC packs in a single year, guaranteed. Getting kids and stupid people to part with their money b/c they saw a flashy picture of a mcflurry and they just want one (but they don't know why?!?) is progress.