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Canada is Larger than China

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good article rj quoted, almost hits on the hair debate :grin:

Cognitive and social science (neuroscience, psychology and sociology in particular) studies have shown that advertising distorts our most automatic behaviours, including unconscious behaviours (low attention processing model). Using brain imaging, neuroscientists have recently begun to look at the effects of branding on our brains. Focussing on our reward systems, the region of the brain that interacts with emotions and decision-making, they found it is highly sensitive to signals from our environment, which can influence our behavior even when they are not consciously perceived.

These studies are finally proving what many have suspected for decades: advertising affects and normalises attitudes, behaviours and values. Advertising doesnt just reflect culture, as the industry purports, it actively shapes our values. Could we therefore say that the control of our collective values remains with those who can afford it?
 
The moon and gravitational forces and the rotation of the earth - they don't know about atomic clocks.

Atomic clocks are basically perfect and will keep the same consistent time for a million years.

But actual shit changes.

That's why we need leap seconds. It could be seen as anal but suppose we didn't do it. A million years from now ---> where would we be?
 
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