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http://blogs.sun-sentinel.com/sports_baseball_marlins/2011/10/florida-marlins-2011-telecasts-were-must-not-see-tv.html
Florida Marlins: 2011 telecasts were must NOT see TV
by: Juan C. Rodriguez October 5th, 2011 | 11:32 AM
For all of their attendance issues through the years, the Marlins for the most part enjoyed strong regional sports network (RSN) ratings. That wasnt the case this season. According to research in the Sports Business Journal, Marlins fans tuned out en mass.
The Marlins average rating on Fox Sports Florida was 2.03, down an alarming 27.8 percent from last season. As a point of comparison,the Phillies topped all RSN ratings with a 9.12, up 10.5 percent from 2010. The rest of the top five: the Cardinals (9.00), Brewers (7.95), Red Sox (7.80) and Reds (7.44).
In addition, the Marlins average audience size of 32,000 households was the fourth lowest in the majors, ahead of only the Nationals (29,000), and the Athletics and Orioles (31,000 each). That figure for the Marlins decreased 25.2 percent from 2010. According to the Sports Business Journal, the Marlins RSN rating and audience size both ranked in the bottom third of all MLB teams, as well as their overall rate of decline.
As good a job as Rich Waltz and Tommy Hutton do, the nosedive shouldnt come as a surprise. The Marlins with the exception of the first two months and a stretch in July were not a fun team to watch. Their two superstars - Josh Johnson and Hanley Ramirez- were either hurt or missing in action for all but a fraction of the season Plus, the Marlins fielded one of the National Leagues worst offensive clubs in terms of runs (11th), batting average (11th) and batting average with runners in scoring position (14th).
The viewership and attendance numbers will increase in 2012 as fans either come out or tune in for a glimpse of the new ballpark and new manager Ozzie Guillen in Miami Marlins garb. Whether or not those fans/viewers keep turning out and tuning in invariably will hinge on whether the Marlins put a compelling product on the field.
Do you think that had anything to do with the dwindling TV audiences?
FairWarning, this article you posted does VERY little to support whatever argument you're trying to make.