I'm not reading all this, but like who cares? "Customers" are commoditized all the time and people don't really seem to care. Are you (not specifically you Enikk) a member of any traditional social media? Isn't it possible that a company and their customers (or products) have interests that are somewhat aligned? I don't really get the crusade that exists against management. People are deceptive and self interested all the time, its the internet for gods sake (Christians like me know). Just pack your bags and move on.