rito
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There is a dramatic increase in recreational wagers on the Super Bowl but the number of sharp bets stays the same. You don't all of a sudden have a high volume of sharp wagers come from out of nowhere to offset the recreational wagers.
I could be wrong. I used to feel the same way as Fischy on this subject but I've since changed my thinking.
The sharp players can get more down on this than any other game, so that could increase the $ amount bet, but generally yes it's just another game of many instead of the one game to bet all year (i'm of course talking from a side/total full game perspective -- all bets included it's obviously my heaviest bet game of the year every year)