Pretty much. It's a strange goal to me as a musician - "Boy I wish I was on that commercial." So I try not to think about that too much, and I definitely don't write to that goal as you can probably tell from the new album - it's anything but commercial. But yeah the market is basically: TV/film, live shows, merch. If you can make any money at all on digital then that's great. I usually sell my stuff on Bandcamp for $1 for the whole album. This helps build your base more than people realize. Building an email list is pretty important. Talking on social media to your fans is important. Spotify sucks but it's where everyone goes, so that's important. All the stuff that didn't matter 20 years ago is now important.