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Why does FIFA schedule World Cup matches at the same time?

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Tron

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Mexico and Frech matches are both on @ 10:00 AM Eastern tommorow.


:duh:


I don't get it. I'm pretty sure they did this in 2006 too. I love 6-7 hours of World Cup a day.


Doesn't it cut down on ad revenue and overall interest (to a lesser extent)?
 
Just a random guess. But, something to do with them being the last group games and trying to not affect play in other games. IE if one team needs another to win/tie or whatever, if they happen to play at the same time that makes that harder to know. I haven't looked at the schedule enough though. Are all the same time games in the same group or not?
 
The game which actually caused FIFA to change the rules to make all final group matches play simultaneously will be included in the Polaroid Guide To The Best Soccer Fixes which is coming later tonight. I'm selling this hard.