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Super Bowl LIX - Sun, Feb 9, 2025, 6:30 p.m

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Probably has nothing to do with the halftime show

Proves my point.

He didn’t bring people to watch the Super Bowl.

The Super Bowl brought people to listen to him

Thank you for this @Tron
 
It's both, it's always both. The NFL is hyper focused on targeting certain demos with the superbowl HT show. In this case it's all about age (and international geography) and has little to do with race.

I've done a lot of work for ad agencies. A LOT. All they care about is eyeballs and the demos of those eyeballs. I can tell you generally and very specifically the NFL uses the HT show as a marketing, targeting tool. The game is what is set. The HT show is one of the only things they can tweak to gain new non 18-40yo males (who basically only buy cars and beer).

Also, it's a free show. People don't get paid to do the HT show and it actually costs them a lot (mostly in lost opportunity by interrupting their schedule).
 
kendrick superbowl most viewed



Mutual benefit.
 
Gamelive,where the need to be right is greater than life itself!
Guilty as charged. :greencheck:

It’s just so obvious to me that ultimately Kendrick Lamar was chosen to do the halftime show in order to draw in younger potential fans. How anyone could think otherwise really boggles the mind. And his Spotify spike so obviously illustrates that.

:handshake:
 
Guilty as charged. :greencheck:

It’s just so obvious to me that ultimately Kendrick Lamar was chosen to do the halftime show in order to draw in younger potential fans. How anyone could think otherwise really boggles the mind. And his Spotify spike so obviously illustrates that.

:handshake:

He wasn’t chosen to bring in younger fans.

He was chosen because he was a hip hop star.

Do me a favor and tell me the racial makeup of every performer that has played the halftime show since Jay-Z was given the power to make the choice?

I’ll wait