Cougar Bait
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No thanks on Kid Rock
I didn't even like that shit when it was popular
I didn't even like that shit when it was popular
FairWarning
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I’m surprised this hasn’t come up before. If he did play, it could go in a number of directions.
Tron
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Probably has nothing to do with the halftime show
aipate.com
Kendrick Lamar becomes the Rapper with the highest monthly listeners in Spotify history, surpassing Drake
With over 88.8 million Spotify monthly listeners, rap superstar Kendrick Lamar has just broken Drake’s record, becoming the rapper with the highest monthly listeners in Spotify history. This glorio…
aipate.com
CASPERWAIT$
Drama Moobs Your Mom
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Proves my point.Probably has nothing to do with the halftime show
Kendrick Lamar becomes the Rapper with the highest monthly listeners in Spotify history, surpassing Drake
With over 88.8 million Spotify monthly listeners, rap superstar Kendrick Lamar has just broken Drake’s record, becoming the rapper with the highest monthly listeners in Spotify history. This glorio…
He didn’t bring people to watch the Super Bowl.
The Super Bowl brought people to listen to him
Thank you for this @Tron
Tron
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Yes, the NFL, out of the kindness of their heart, gave Kendrick Lamar the halftime show so he could increase his Spotify numbers.
Boner_18
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It's both, it's always both. The NFL is hyper focused on targeting certain demos with the superbowl HT show. In this case it's all about age (and international geography) and has little to do with race.
I've done a lot of work for ad agencies. A LOT. All they care about is eyeballs and the demos of those eyeballs. I can tell you generally and very specifically the NFL uses the HT show as a marketing, targeting tool. The game is what is set. The HT show is one of the only things they can tweak to gain new non 18-40yo males (who basically only buy cars and beer).
Also, it's a free show. People don't get paid to do the HT show and it actually costs them a lot (mostly in lost opportunity by interrupting their schedule).
I've done a lot of work for ad agencies. A LOT. All they care about is eyeballs and the demos of those eyeballs. I can tell you generally and very specifically the NFL uses the HT show as a marketing, targeting tool. The game is what is set. The HT show is one of the only things they can tweak to gain new non 18-40yo males (who basically only buy cars and beer).
Also, it's a free show. People don't get paid to do the HT show and it actually costs them a lot (mostly in lost opportunity by interrupting their schedule).
CASPERWAIT$
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Your post literally proved my point lmao.Yes, the NFL, out of the kindness of their heart, gave Kendrick Lamar the halftime show so he could increase his Spotify numbers.
Tron
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Dingo
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Didn’t really watch the halftime show live but I did watch it the other day to see what the fuss was all about.Thought it was decent,apparently there was a lot of symbolism involved
Boner_18
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Mutual benefit.
CASPERWAIT$
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Yes it absolutely doesNo. It absolutely does not.
Dingo
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Gamelive,where the need to be right is greater than life itself!
CASPERWAIT$
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You get it!
CASPERWAIT$
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Of course. It was probably viewed on media platforms for a good two days after the performance.
Mutual benefit.
When you are that polarizing politically, everybody is going to watch after the fact
MrMonkey
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Tron
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Guilty as charged.
It’s just so obvious to me that ultimately Kendrick Lamar was chosen to do the halftime show in order to draw in younger potential fans. How anyone could think otherwise really boggles the mind. And his Spotify spike so obviously illustrates that.
Archie
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CASPERWAIT$
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Guilty as charged.
It’s just so obvious to me that ultimately Kendrick Lamar was chosen to do the halftime show in order to draw in younger potential fans. How anyone could think otherwise really boggles the mind. And his Spotify spike so obviously illustrates that.
He wasn’t chosen to bring in younger fans.
He was chosen because he was a hip hop star.
Do me a favor and tell me the racial makeup of every performer that has played the halftime show since Jay-Z was given the power to make the choice?
I’ll wait