The viewing figures might have averaged just over 10 million per episode in Season 6, down from a high of a 18+ million average in the first two seasons, but the ads for the finale are fetching around $850,000 per thirty seconds. Although this is nowhere near the $2.6 million per 30 seconds for the 2010 Superbowl, it is still over four times the rate for a normal episode of the show. Lost has gradually seen it's average viewing figures fall from the heights of 18+ million to barely over 10 million this season but it is still expected to see a rebound for the last show and, bearing in mind the type of audience it attracts, the vast majority will be watching live rather than via DVR.

On the premise that if there's something to bet on then someone will offer it, bookmaker.com has stepped up to the plate and is listing a number of props on the Lost finale.
Although it might seem an exhaustive list on what will happen in the final episode, you should not base anything on the betting options – in fact it would have been more interesting to have odds for those incidents not happening or, even better knowing how the latest season in particular has evolved, “none of the above”. But if you're a Lost fan who has been watching it for the full six seasons, I'd recommend taking a small wager on The Entire Island Was A Dream to mitigate your anger if that is actually the true ending.
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